In 2016, a college student with a passion for fashion and creating content, saw the potential and the need to create a “multi-brand” online store for women who love to dress mainly in effortless and chic clothes. With a few savings, a lot of desire and support from her family and boyfriend (who is now her husband) she launched her website/virtual store.

When small details were left to finally launch the store, her grandmother was in poor health and weeks before launching the store she passed away. Like any business, at the beginning it was quite challenging, but her store was the distraction and motivation after the loss of her grandmother, who was a person who always bet on her dreams.

LUVH's goal since the beginning is to inspire and help our customers to feel more confident with what they wear. Through our digital content we aspire to give more than an "outfit look idea"; inspire our clients to highlight their own style. 

Hand in hand with the growth of the store, our founder has grown as a person. We are very grateful for the support of our clients and the trust they have in us.

LUVH is just getting started!