In 2016, a college student with a passion for fashion and creating content saw the potential and the need to create a "multi-brand" online store for women who love to dress mainly in effortless and chic clothes. With a few savings, a lot of desire, and support from her family and boyfriend (now her husband), she launched her website/virtual store.

As small details were being finalized for the store's launch, her grandmother's health was declining, and weeks before the store's launch, she passed away. Like any business, at the beginning, it was quite challenging, but her store became a source of distraction and motivation after the loss of her grandmother, who was a person that always believed in her dreams.

LUVH's goal since the beginning has been to inspire and help our customers feel more confident with what they wear. Through our digital content, we aspire to offer more than just "outfit look ideas"; we aim to inspire our clients to embrace and showcase their own style.

Hand in hand with the store's growth, our founder has also grown as a person. We are deeply grateful for the support of our clients and the trust they have in us.

Maru, founder 2016

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